“Sēla” embodies the feminine essence and soulful depth of the brand. Derived from ancient roots, it signifies a harmonious connection between the maker and the material—a delicate balance of passion, intuition, and artistry. Sēla reflects the brand’s ethos: nurturing the creative spirit of women artisans around the world while infusing every garment with a soulful story. Each piece carries this energy, connecting the wearer to the rich traditions and personal journeys woven into the fabric by hand, reminding us that beauty is not only seen but felt.

Carrie, originally from Canada, splits her time between the vibrant streets of Berlin and the serene beaches of Puerto Escondido. A passionate traveler, she’s always on the move, exploring the world to discover the finest fabrics and drawing inspiration from diverse cultural designs. Her love for craftsmanship and her deep appreciation for the stories behind each material led her to create Sēla—a brand born out of her desire to connect these soulful, handpicked textiles with those who value quality and artistry. For Carrie, every journey is an opportunity to bring a new story to life through fashion.

Sēla is born out of Intrepid Shepherd, Carrie's solo textile appreciation project, founded in Berlin in 2015.